Production Scheduling:

Actor Release Form:

Permission To Film:

 

Possible Shots From Existing Pop Videos:

StoryBoard:

This story board includes only the key shots that define our whole story line and represents the structure of our potential music video but the detailed shot by shot analysis are listed on 'The Shooting Script' below.

The Shooting Script of 'The One.'

Analysis of Existing Products:

Further analysis of existing products are on each of our individual Blogs as part of our independent research & planning.

Analysis of Similar/Existing Products:

Inspiration From Similar Products:

 

Target Audience Research:

What Type Of Themes/Genres Do You Like In Music Videos



Who's Your Favourite Artist/Artists?



What Attracts/Appeals To You In A Music Video?



Can You Name Some Of Your Favourite Music Videos?

From this survey I have come to a conclusion that many youngsters are appealed to a music video through the visuals whether it's the settings or the choegraphy hence a lot of their favourite videos involves a strong use of visuals.

The theme of love was consistent in the choice of genre in my survey particurlarly with girls, which highlights the key interests of such age group.

Youngsters are very subjective and have a variety of favourite artists as shown in the survey but most of the artrists fell under the cetergory iof POP which indicated the liking for this type of music.

Market/Genre Research:

MoodBoard:

Characters & Locations:

Audience Feedback of Initial Ideas:

After Coming up with our ideas for our main music video, i went out and interviewed various of different people in different age groups. This gave me a idea on what others think of our ideas, in addition to this it gave me a idea on where i can improve in the video and make it more effective, which would attract the target audeince. the main Questions i asked was:

'What do you think of our initial ideas?'
'What improvements could be made?'
'Do you think it follows the pop/love genre?'

This helped me make improvements to our ideas as i got a large amount of responses from different age groups ranging from year 7's to teachers within the school

Initial Breakdown Of 'The One.'

The ONE Script a Story

Treatment:

Treatment- The One

Response To Brief

Inital idea
The One By 'Jennifer Lopez'

- Separate Vocalists and separate artists
- Couple holding hands
- Flash backs
- Fun moments of thier life
- Romantic shots such as boy holding her from the back
- Close ups of the girl smiling
- Long shot of couple running towards each other
- Candle light dinner
- Walking in parks/London bridge/Trafulgar square
- Proposal
- Shots of thier speical moments they spent togeather
- Couple of shots walking away holding hands in the sunset
- Some shots would be in black and white
- At the End having the Girl saying 'The One'

We thought to shoot in different romantic locations. Also our unique selling point is 'The City Scape' feeling, due to the fact it has become more popular in tourists eyes due to the olympics. therefore we would have a wide population interested in viewing our final product.


At the beginning we were all asked to come up with ideas for our final production, we all went off and Brainstormed all our ideas. After brainstorming and combining all our intial ideas togeather, we came to a conclusion on what our final shots and story would portray. Our final product would follow the Codes and Conventions of a typical Pop romantic music video, however our locations wouldnt be 'exotic' as we are following the 'City Scape' idea. This means we would be mostly shooting in the city, there would be more infromartion about the locations on our blog. Futhermore we have decided to have a main vocalist which will be singing throughout the whole music video but with flashbacks of her last relationship and how much she is missing it she will be following a 'Direct mode adress' as she will be looking directly at the camera, this would allow the audeince to almost sypathise with her and make them feel as if they no how she is feeling inside. Also by using direct mode adress the audeicne would feel like they almost no the character. Our Main Vocalist is going to be 'Nusrat Chowdhury' and our main couple which would be invovled in the flashbacks will be 'Sana Rahman And Ally Molu.The couple would be following a indirect mode adress, as they wouldnt be looking straight at the camera.  More information would be given about the main characters invovled in our production on the blog.The Visuals contrasts with the lyrics therefore our music video will be following the Andrew godwins theory as our video is mostly illustartive. In addition we will be follwoing a sterotypical dress code for our main vocalists, her look will be 'Glamourous' she will be wearing girly sterotypical clothing; similarly she will be wearing makeup this would be conventional and aspirational for the audeince due to the fact they would want to look like her.

Possible Dress code for vocalist
- Skinny Jeans
- Hair out/ Curly or Straight
- Make up Red Lipstick
- Formal Top/ Blousse
- Heels
By the vocalist dress code we will be following the 'Male Gaze' theory, due to the fact this is the way men expect to see women dressed.

The couple on the other hand would be wearing casual clothes which they wear in thier everyday life this is beacuse they will be going out to places such as parks, london. We will be having a range of shots within our production, this would keep the audeince engaged and interested, the idea of 'Black and white' flashbacks wouldnt bore the audience. Therefore we hope to make our final product as engagable and exciting as possible.

Before deciding on our final ideas, we had to complete 'Market Research' this invovled us looking at other Music videos and gathering ideas form thier. We got our main ideas from the following videos:
" If I Were a Boy" By Beyonce
" Love The Way You Lie" By Rihanna"
"Heartattack" By Trey Songs
"Unfaithful" By Rihanna
These videos helped us gain more ideas of what we could include in our final product. We also done other Research. One of my group members 'Smita Roy' interviwed individuals to gather ideas of what they would expect to see in a pop video. I then went out to see what the audeince think of the idea we came up with, i got positive responses as people were impressed and interested in watching our final product when it is done.

Overall our main Production of 'The One By Jennifer Lopez' will conform to a sterotypical pop video, however have some features and uniqeness that would gain more of the market watching our production.

Our Chosen Song & Lyrics:

"The One" - Jennifer Lopez



Taken away
The fact that I care about you
Just your way
So sweet
Everything seems right around you
Did you know that you
have this kind of way about you
When you touch
I want to know if I can be your girl

[Chorus]
The one who puts her arms around you
The one who lays her head besides you
The one who listens when you need it
When no one sees, I can see it
The one who knows when something's wrong
The one who knows your favorite song
The one who all your family loves
The one you place the one above

I'm happy to say
In a lot of ways you changed me
Makes me smile
When you said you were glad
The day you found me
I'm wishin' a way
Any harm that may ever find you
Heaven knows
I really feel I'll always be your girl

[Chorus]

Your girl, your girl
Your girl, your girl

I just want to be
The one that's true to you
I just want to be
The one that's makes you smile
I just want to be
The one that holds you down

[Chorus]

The one that's true to you
Down for ya
The one that makes you smile
And laughs with ya
The one that holds you down
I'm there for ya
The one, the one
The one, the one

The one that's true to you
Down for ya
The one that makes you smile
And laughs with ya
The one that holds you down
I'm there for ya
The one, the one
The one, the one

The one that's true to you
The one that makes you smile
The one that holds you down

The one, the one
The one, the one

The one that's true to you
The one that makes you smile
The one that holds you down

The one, the one
The one, the one

I can be anything you need

Possible Options For Our POP Music Video:

"The One" - Jennifer Lopez. 2002




"Just Missed The Train" - Kelly Clarkson. 2004




"Didn't Mean To Turn You On" - Mariah Carey. 2001




"More More More" - Kylie Minogue. 2001